Does Pale Skin Mean Leukemia

Uscire dai castelli di carta

In the past months I've often thought about the fair , analyzing them as a form of benchmarking simplified (since there do not sell and more than a decade) and examining how the participation of company can be considered more or less positively (objectively, not assessing the mood of the commercial ). Today I make a quick mind, perhaps more critical. Very often we look so completely flawless, as companies need to look outwards and talk to their partners, exploiting the potential offered by the Internet and Social Network. The key words "listen", "conversation" or "feedback" is present in this analysis , often placed in very bright reflections ( come questa del mio amico Doctor Brand ). Tutto molto vero. Però poi io vado in una fiera di livello internazionale e vedo tutto un altro mondo.

Ho visto aziende leader a livello internazionale esporre i loro prodotti senza avere alcuna voglia di ascoltare, conversare o avere feedback . Una in particolare ha colpito la mia attenzione in una recente fiera a cui ho partecipato. Ti guardavano storto se ti avvicinavi, specialmente se privo di cravatta (come me), ti analizzavano attentamente se cercavi di prendere qualche informazione o, peggio, catalogo (ma l'obiettivo non è proprio quello di distribuire le tue informazioni?). E parliamo di una comunicazione interpersonale, in cui il tuo interlocutore è di fronte to you, in flesh and blood, not a mysterious figure who, perhaps, hiding behind nicknames and special speaking through the Web If you can force them to leave their stands, like a house of cards not even look at you in the design: analyzing your badge, check around, respond listlessly. Clearly, companies are B2B. That it is impossible for them to understand that their castles are fragile? That they must listen, talk, get feedback from outside?

Absolutely not. I expect that they understand that they have the potential to communicate in different ways. I think that they are aware that every opportunity may be an advantage for them and that "judging a book by its cover" is never too bright an idea. I like to believe that we can welcome people with a smile, speaking of products in a professional but relaxed, express the powers of the company without first passing the wrong look. Illusion? Not at all. I'm working with a company that has direct competitor of what I described a few lines ago: stand smaller, less budget but a strong desire to show that they like what they do . Spontaneous smiles to every visitor, a relaxed but very professional, 6-7 young guys to talk about industrial products (and not the usual two commercial with 20 years of experience and a great desire to be somewhere else). Fortunately, I work there: I listen, collaborate, give me ideas. And a lot of satisfaction.

Then they are ready to "listen", "chat" or "get feedback" even in the network? Let's go quietly. Every business has its own path to follow, more or less long. The difference is awareness and want to be able to grow in their communication . But those who believe today, will see the results tomorrow, maybe tomorrow. But that is the road. Who does not see it, is locked up in his booth and see only the walls: I doubt it's a good way to predict the future. paraphrase the argument number 15 my friend Gianluca Diegoli , "give up sleep and stimulate conversation about the means to push its stand to seek asylum in territories which have no access or influence." Come out from your house of cards, the world is very different. It is not at all bad news.

(the first photo is an homage to Berg Byan, record-house of cards, the second is the "solution" that has brought a lot of people to stand firm to Samoter 2011)