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Il bilancio di Natale

These are days of PSLA, which is not a rare disease, but simply placed under the tree. Here is a selection of the best of the best in Italy , an idea that remains beautiful year after year. My intention Christmas is slightly different, because I want take stock of what went well and what does not in my 2010 full of news . The first full year of "free non-professional", with new customers, new procedures, new challenges and new relationships. I want to write something that can be useful to someone, first of all for me because not always have time to think about what you do and how we do it . And now I want to do.

Things that worked:

• Personal relationships are always new : my new professional experience has given me the freedom to participate in events, fairs, events, discussions and conferences of interest to me, personal and professional. I had not the agency, for obvious reasons. Both live and via social networking I got to know many people of great quality, expertise and passion with which I was able to confront ever in a completely civil and ironic. Facebook, LinkedIn and Friendfeed are terrific tools to make this easier path, to have the opportunity to ask for opinions and advice in real time to people who excel in their respective fields. Who says these "social well" are waste of time, partly right. But if one learns to use his time well, resources are phenomenal.

• Working well brings customers: companies I have worked with this year are different and operate in very diverse but I found them all, or nearly so, thanks to the work I've done in past years. Agency's former clients that I have tried, I have reported that older employees, contractors I've met personally and have appreciated the way I do. The quality of the work pays off, anyway. We must not ever believe those who say otherwise.

• New tools, new experiences: first if I worked almost exclusively in media relations, this year I specialized in managing projects related to creating content for the Web and corporate documentation. And this has greatly enriched my professional background. The development of the blog and the realization of www.riccardopolesel.com allowed me to talk about myself, my work and things I do as I had never done before. In addition they gave me great ideas for reading books for self-training, for more details.

Things did not work:

• New business from old school: in the first six months of 2010, I made massive items of mail with studies, research and insights for arouse the interest of companies from various sectors on which I had the experience (food and wine, renewable energy, construction, etc.).. Companies that do not directly know, which I made very precise and accurate database, using a lot of time. Result? No customers and very few requests of information. Personal contact is charged, that no impersonal.

• Time management: 2010 was a year of experimenting on my project management, since I had to manage it entirely alone. The old instruments, joined by Gantt not been successful: not updated them and I was useful. Now I am trying new software to see to find one for me, that is intuitive, fast and flexible. To manage the contacts with clients, projects, meetings and the progress of work more effectively. And put the agenda last paper in the attic.

• Project development Collaborative born this year I have many ideas and many ideas but I have rarely shared with anyone. The reasons are varied, the uncertainty of the result to lack of time for something extra. In 2011 I want to change this trend, to focus on 2 / 3 ideas and try to involve some professional to see to discuss them, to deepen and eventually to develop them. Do not be afraid to share their projects, we have nothing to lose. In this sense, the network offers us the opportunity to achieve with the help of someone.

I wish you a Merry Christmas. And that 2011 is full of satisfactions . I already know that, beyond work, my little prince 2 years I will surely give a lot. I'm lucky and I do not ever forget.

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Il potere delle immagini

Companies I always say that many things need to communicate well and that is not always easy . One of the simplest things to do instead is to have an archive of good quality images . In any context, and by any means, a photo can capture the attention of a person much better than a written text well, since it is able to awaken in us a mixture of charm, passion and wonder . Even the images of products, industrial, technological solutions, if done with care and professionalism, they can reach respectable levels. A turbine can be "attractive"? Impossible, you say. But putting care and professionalism you can get excellent results, as this .

A nice image leads you to read and at the same time, it makes you say "look good". A strengthening of the "image", in fact, a very low cost immediate . Trying to browse the catalogs and consult business sites, however, you encounter a multitude of photos ugly, tiny, low (or low) design, with colors little teeth. Or there are beautiful pictures, but completely unrelated to the context of their case (and perhaps paid a high price), which do not give a significant added value to the company's communications. I have clashed several times with companies that say " my products are ugly and you can not do anything" . I always reply that they can not be made beautiful, but interesting . And you can also use machines that are not professional, at times. An example? This picture of the cover of a magazine company I made it with a compact 3.2-megapixel Canon during an event in Turkey. Concrete mixers are, what we see every day on the street, those who work the concrete. Not exactly designer items but can not seem bad at all when viewed from this perspective.

is an example that may clarify well as a picture can explain it better than concepts, tables and graphs . Companies often ask me if the online communication, particularly on social networks, may be important to them. My answer is always "depends on you and what you do" but from now on will also show the image that is the beginning of this post . This is the map outlining the geographic location of the 500 million users of Facebook. In Russia and China are other social networks that dominate , it is true, but it is stunning. More than a thousand words. Exactly.

(Photo Credits, Paul Butler )

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Dialogare con noi stessi

time ago I wrote a post with a title that sounded more or less like this: "I'm on Facebook. And now?" this question expressed the full sense of curiosity and bewilderment that could prove a manager of a company before this Social Media with over 500 million users worldwide. Now the question I asked myself, think like a business (I, in my small, are in fact a micro-enterprise), is this: as the world "social" are added every day more and more new places to go, it should be everywhere? The answer can not be positive, given that there are tools that are more akin to the way of being and thinking of a company that wants to communicate. As I have said many times, online presence must follow the "personality" of the same ( I had talked about here). Being everywhere is a bit 'follow the fashions, which a company should never do.

But you can search for a more complete and comprehensive? Today I have found it . "In this sky of constellations advance must find ways technology, analyze their abilities to communicate the need to limit their participation to a few "social network" necessary to convey the message that you want ". A simple and clear answer, written on his blog Massimo Melica (one of those to be followed every day, on time and never boring.) Knowing the tools, know yourself, know what you have to communicate, focus only on instruments related to the message. Four key points that are great for many other activities within a company.

His post ends: "In the end, you win or lose, the Internet remains the most compelling means of "communication introspective" in which the digital writing creates, paradoxically, a dialogue not only towards themselves and towards others ". Through the Internet you can also look in the mirror , with sincerity and serenity. but I had already spoken the words of Massimo Melica me mold me and the attack in front of the desk.

(photo credits: Flickr , aldoaldoz )

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Il pre-partita IVA

often ask me advice whether or not the VAT . For those who do not have it, there is middle way: either it is a fabulous solution (works alone, no animals, take all the money of your work, you are free to take vacations when you want, etc.). or is it a resounding drum (you would not be a fugitive, depend on what the accountant says, you have no job security, etc.).. As always, in medio stat virtus . I have 14 months of experience on the VAT, I opened more by necessity than by choice and, therefore, I think that might be useful to have my say. Because up to one year and a half ago I even went to the hall of the brain to the freelancer (and I never thought of himself as an entrepreneur, let's see what happens). For this, I can give a very simplified version of the thing. advantages and disadvantages, no frills, based on my experience . Why the world of work in Italy is a jungle . If anyone can help, the better.

• Mode: to register for VAT does not cost anything, just go to the nearest office of the Agency of entry, fill out forms and go. In addition, you can close when you want. Eleven digits that distinguishes you. But it must be clear what rules to adopt ( minimum taxpayers, subsidized regime, etc.). and what work needs to be done (every profession has its code ATECO ) because you must report it on form. Even from here you can see why both need to use a professional or an accountant . The choice is yours, I advise you to find a person of absolute trust . You are alone against the bureaucracy, one that responds quickly to your (many) questions should get it, ever.

• Relationship with the tax authorities and companies : minimum for taxpayers, it is very simple since it only serves to keep copies of invoices and tidy little else. For other schemes, there are other obligations, but nothing so complex. This will serve to make the single form of income tax returns. It makes invoices to customers, are sent (via mail and / or e-mail, simply), and we have to establish they have got. The problems will be more companies who want to have clarification on specific costs or various ways (such as withholding , an argument that companies seem more mysterious ancient Sanskrit). Another confirmation that need someone to ask (a move at the right time is ideal for administrators who call the phone).

• Cost: the cost of their work is one of the hardest things to estimate , especially if, like me, it comes from being an employee. I chose to use an hourly rate but the possibilities are many. Customers always say, and I always say that you are dear (professional deformation), but for them to have a consultant with VAT has some clear advantages in cost-effectiveness ( here you can get an idea ). There is the cliche that the professions are all evaders. With regard to management consultants, the speech does not exist. Why? The reason is simple, business customers (those who pay) agrees that invoices . Read here, everything is very clear .

• Opportunities : open the VAT gives you the opportunity to work alone, without leaders that stresses you or tell you what to do. But I tell you one thing: a leader sometimes wish. Impossible? When you face the questions of customers, it will happen. But the most important thing in choosing whether to become self-employed is have, at least, a customer 100% sure to start with . 100% is not 99%, stress. Why? This is the picture: the contract signed today, the invoice sent it to him later this month (go 30 days), they are charged at 30 or 60 days (ie, 60 or 90 after the signature), taking into account 10-15 days to add a couple of telephone reminders. It means wait at least 2 ½ months before seeing real money, in a case optimistic. If we add the time needed to find a customer, life becomes very, very difficult.

These are just simple considerations of who's been through some things . In some cases it will get better, others worse. And I left out some key parts, such as the F24 be paid to the bank to make tax payments, social security institutions , maybe I'll talk about in another post. But I want to give some useful advice to those who, like me, you found yourself having to ask for advice on VAT. On the Internet you'll find many things but 95% of them are totally useless or incomprehensible. If I can help at least one person, I've reached my goal. Let me know.

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A contribution to the Open Government

Yesterday, November 30, IGF Italy was presented Manifesto for Open Government ( that can be read here ). What is this? This is the result of teamwork different professionals, united by the desire to promote innovation within the country and Public Administration , who met and compared on these issues ( I had already talked about in this post ). Bring innovation into the PA just seems a little worn and credible election slogan, a subject almost impossible. In an Italy stuck in institutional and political conditions, those who want us to lose some time now? They believe instead . Okay, they wrote a manifesto, not made a revolution. But the most important thing is that they believed in contributions of persons who have freely expressed views, opinions and criticisms about their work . On their blog, social media, e-mail, in person.

"To make our work as shared as possible, we decided to involve all those who want to provide a valuable contribution to the drafting of the Manifesto" was written on the blog. I, like many other people (the names are read in the comments), I expressed my opinion on two principles. In principle 7, which is to educate citizens for participation in the management of public affairs, I would have liked it to be more stressed that requires specific training for all those people who, primarily for personal, non- know about the opportunities offered by the network. With regard to the principle 8 on promoting access to the network, I suggested that it was more highlighted the "how" you can promote a culture of use . I told my own, relying on a small reflection of the promoters but not much more.

I read today the official events. The "appropriate training" included in the Principle 7 and the "fully inclusive information society" the principle 8 are terms that were not in the original version. Derive from the reflection made after reading the amendments proposed by me and others. What does this mean, that will change the world? No, no illusion. But knowing that professionals from various sectors are committed to bring innovation Public Administration and simply reflect on what other people say or write leads me to be optimistic. The philosopher Cleoboulos said that it is "better to listen than talk a lot" . A lesson that would be very helpful for many, too many Italian politicians.

(photo credit: Flickr Illust )