Monday, November 29, 2010

Usf Football Walk On Tryouts

Thinking broadband *


Friday, November 26 I was at the conference "What would you do with 300 Mb of broadband?" To VEGA Parco Scientifico Tecnologico di Venezia . In addition to getting to know a lot of people live very good I hear every day on various social networks, I had the opportunity to attend to the interventions of many speakers, very different, and give me a precise idea of \u200b\u200bthe current situation and possible future developments. Do not want to do a story on the event (very successful), I will just some considerations.
  • A perfect location for the occasion. A science park that brings together professionals and companies to discuss the developments in technology and communications of the future. Antares perfect room, Wi-Fi efficient and completely free, very large screen for presentations and visible from every seat, to allow online streaming of the conference to follow at home. Congratulations to Michele Vianello boys and VEGA for the organization, tutto curato nei minimi dettagli. Faceva un po' freddo, è vero, ma quasi non ce ne siamo accorti.
  • Interventi eterogenei e molto puntuali.  Hanno parlato, oltre ai responsabili del VEGA e alle autorità, numerosi esperti di Internet, di comunicazione, di e-learning, di giornalismo, di medicina e responsabili delle principali aziende italiane attive nelle telecomunicazioni. Ci siamo fatti un'idea molto ampia e precisa sulla situazione attuale in Italia, non sempre confortante ma si deve guardare in faccia la realtà prima di decidersi a cambiarla. Presentazioni molto diverse tra loro, tutte utilissime. Personalmente, ne scelgo due: quella di Marco Zamperini, il FunkyProfessor , who argued that, in addition to it broadband, we must also think and live in broadband, and that of Stefano Quintarelli, Internet pioneer in Italy, which started from the concept that one must realize the digital highways to allow people to visit it ( here's a nice insight to understand who he is and what he wants while under Stefano Quintarelli is his slide with the principles set out by him).
  • unique relationship between the expert and the world of business. morning's actions were all made by experts in various fields, who have talked about the future of opportunities, paths difficili ma da fare senza indugio. Hanno approfondito quello che sarà il domani senza parlare di sé. I relatori del pomeriggio, tutti responsabili aziendali, hanno discusso del presente, di cosa hanno fatto e dei progetti che le loro aziende stanno portando avanti. Hanno approfondito quello che è il presente parlando esclusivamente di loro stessi. La differenza non poteva essere più sostanziale, anche a prima vista guardando il look con il quale si presentavano in platea. Nel momento in cui responsabili aziendali parleranno come gli esperti del settore, io sarò molto più fiducioso per il futuro della banda larga in Italia.
La cosa indubbia è che l a banda larga è una necessità.  Per supportare citizens in their need for information to help to restart businesses after the economic crisis, to give us a digital future. Abroad are well aware that high-speed Internet is not only tomorrow but also a fundamental right of every citizen ( the Finnish example is very clear ). Wired has already done a cover . Now is the time that the State understand this urgent need, we need to create infrastructure such as highways telematics in the '50s we needed natural highways for cars that would come . The money is there already (just invest the same digit autoblu 5 years) and we are ready to attend to subito. Un esempio? Cittadini milanesi, stanchi di aspettare il "piano wireless" del comune, si sono fatti il Wi-Fi gratuito da soli . Mauro Lattuada , uno dei protagonisti di questo bellissimo progetto (che sento quasi quotidianamente sui vari Social Network), era al VEGA e ci ho parlato per mezz'ora. Li trovate qui .  

 
* Citazione dalla presentazione di Marco Zamperini

Monday, November 22, 2010

Newly Born Baby Greetings Sms

Companies surprising

Ho incontrato il responsabile di un'azienda a una fiera . Ci conoscevamo già, abitiamo vicini and we have children who often play together, but we never talked about work because neither of them knew what he was doing other things. In Bologna, but we are talking about market, technology and sales results, with the same ease with which we spoke a few days before games, nursery and baby strollers. The result is a meeting which took place a few days ago at the headquarters of this company, controlled by a large group (annual turnover of 350 million euros) active in the business to business. A meeting surprising from several points of view.

I went to the meeting to do with the manager, little more than forty ( the master gave to me always has its relevance ), a quick analysis on the situation at the level of communication. The product sheets are very technical , full of data with very few discursive texts. The website has a structure quite dated and even here content is quite technical, not easy to understand even for someone like me who has worked for years in B2B communications, and writes regularly for motors, servo and concrete plant. In addition, the news are very few and mainly concern the presence at trade shows. The information I had at hand, not many in fact, described company very busy on the product and not very interested in communicating, that is so widespread that in combination PMI italiane, che ne rappresenta la principale virtù e, al tempo stesso, un grande limite . Quel tipo di azienda molto seria che ho visto così tante volte nella mia esperienza e che ero già pronto ad approcciare con il necessario realismo. Mi sbagliavo.

Entrando in azienda, ho subito notato un clima molto positivo e collaborativo . Persone impegnate ma sorridenti, che ti salutano per prime guardandoti serenamente in faccia. Dopo dieci anni di lavoro, ho capito che queste cose descrivono la vitalità di un'impresa molto più fedelmente dei suoi dati di fatturato . L'incontro con il responsabile è iniziato senza problemi, come mi aspettavo, la sorpresa è arrivata dopo. Quando ha ammesso they have always focused on the technologies of their solutions but now feel an urgent need to improve their communication . From their nine foreign subsidiaries come clear input on the need to improve the quality of the things that are said, written and communicated, because they operate in more advanced countries in terms of communication (the Australian subsidiary has its own Twitter profile). are the words that those who make my job would always like to hear . A company that develops products which are very special, totally B2B realized, alone, of having to make a leap in quality in the marketing and communication. What good news.

Riassumiamo. Un'impresa, italiana al 100% e leader di mercato, con nove filiali estere, con un'età media dei dipendenti molto bassa (30 anni o poco più) e con la sede a 10 chilometri da dove lavoro. E io non conoscevo questo bellissimo caso di successo, pur frequentando le stesse fiere di riferimento da anni. Appunto su questo bisogna lavorare: loro fanno ottimi prodotti e buoni risultati a livello di vendite attraverso il lavoro di persone giovani e professionali. Questo è il loro sito attuale ma non li descrive come meriterebbero. L'obiettivo è appunto questo: far vedere chi sono. Davvero.

Wednesday, November 17, 2010

Why Are You Dizzy After Getting Off Treadmill

Shopping tips

Questo blog ha una  mission :  dare spunti, idee, pareri sul mondo del marketing e della comunicazione in Italia in modo semplice e comprensibile da parte di tutti . Non sempre i post riescono a raggiungere questo (ambizioso) obiettivo ma almeno ci si prova sempre, con passione. Ed è proprio la passione per quello che fanno che accomuna gli autori di  due libri, molto diversi tra loro, che sono usciti in contemporanea proprio in questi giorni . Lo so, dovrei parlare solo di ebook visto che l'argomento è "caldo" e invece questi li trovate tranquillamente anche in libreria, completamente cartacei. Gli autori, tuttavia, hanno due blog, ognuno dei quali è fonte d'ispirazione e di formazione professional for me, which are perfectly complementary to the volumes of paper. You present them and I recommend them.

Communication low cost " is the second book by Cristina Mariani , a friend and a high-level professional who has already" smashed "(5,000 copies sold ) with "Marketing low cost" of the same title his blog. As you can easily understand by ' index, provides a comprehensive overview of solutions for a company to explain how to communicate well at low cost. In addition to setting the foundation, because it never hurts to brush up, Cristina fornisce numerosissimi suggerimenti pratici per realizzare un sacco di cose, "dai biglietti da visita al Web" . Pur lavorando nello suo stesso settore, ho scoperto tantissime novità dialogando e collaborando con lei (al mio blog è dedicato un piccolo spazio nel libro, un piccolo premio al primo che trova la pagina). Posso assicurare a ogni azienda, da quella individuale alla medio-grande, che non si pentirà se deciderà di acquistare questo volume (si può comprare anche l'ebook,  qui ), soprattutto in questi tempi di vacche magre.

"Intranet 2.0"  di Giacomo Mason approfondisce un argomento più specifico, ossia la comunicazione interna , ma si tratta di un libro che non dovrebbe mancare nello scaffale di qualsiasi azienda. Perché? Spiega come i nuovi strumenti di condivisione (forum, blog, wiki, social network, etc.) possono aumentare l’efficienza, favorire la collaborazione e migliorare i processi all'interno delle aziende, "a patto di partire con il piede giusto" come sottolinea l'autore ( il suo blog  è un punto di riferimento in Italia per la comunicazione interna). Si tratta di una vera e propria guida che contiene, in particolare, numerosi esempi pratici e concreti di enorme utilities, which are rarely found on the Internet. James needs no introduction details, I can say is that responding to email messages and requests for advice in a fast and accurate (and is not a virtue is absolutely unimportant).

confess that the books I have not read yet, the library had already finished them. However, knowing the capabilities and expertise of the two authors, I have no doubt advise. My confidence if they are already largely won.

Friday, November 12, 2010

Shooting Ear Muff Top Rated

Blogs: yesterday, today, tomorrow

Andrea Santagata of liquid (with Human Highway ) presented an interesting analysis of the role of blogs in information quality (you can read below and on Slideshare). You can highlight some interesting points about the present and future of blogging:
  • The presentation states that the blog could be an intermediate evolutionary step in the new scenario information online and can find a stronger identity by joining in a sharper editorial. I totally agree. Blogs are millions, 23% of Internet users in Italy, they are read the same but the regulars are dropping. Only one in four Italian user is unable to cite the law and those who descriverli con cognizione di causa. Il futuro sta nella creazione di aggregazioni ragionate di blog , per tematica curata o per complementarietà delle notizie, che generi un numero limitato di punti di riferimento per gli utenti, mantenendo contenuti di qualità . 
  • Il blog genera un contenuto che poi viene fruito prevalentemente in altri luoghi , come i Social Network o i quotidiani online, grazie alla condivisione e alla ripubblicazione. L'esperienza del mio blog, con un calo netto dei commenti ma con un aumento notevole dei "like" e delle discussioni su Friendfeed e Facebook, ne è una prova tangibile. Il contenuto esce dal blog per essere discusso altrove, il che non è necessariamente un male (i giornali si leggono ma le notizie si discutono al bar o a pranzo) ma un sintomo di evoluzione del mezzo.
  • I blog hanno un autorevolezza maggiore se parlano di temi specifici , come quelli legati a innovazione e tecnologia. Certamente, si tratta spesso di esperti, di addetti ai lavori, che ne sanno più degli stessi redattori dei quotidiani su quei temi e che ne possono parlare con maggiore libertà (non hanno capiredattori né editori). Chi cerca informazione specifica e di qualità va direttamente sul loro blog (o su Facebook, tanto per tornare al punto precedente). Per quanto riguarda l'attualità, the trend is less strong, the credibility of traditional media remains high even among the bloggers themselves.
  • The profile of the blog reader: man (but women are not much less), graduate, between 35 and 54 years who also reads the newspapers . A figure that can generate many ideas for further study, especially with regard to age and education / culture. A profile very different from the "kid who has nothing better to do than write on the Internet a few years ago.
  • For information on "important thing" the main point of reference is the Internet (91% of individuals) , television is well spaced (45%). Order of priority, the priority is to search on Google, then a newspaper online, then an information website. The proportion of those who should be on Facebook is 8% (over radio), the blog reaches only 2% (like Twitter). The situation is different if you search for a "topical", where the prevalence of online is lower (80%).
From these considerations, we understand how the blog, too hastily considered as a "dead walk "after the advent of social networks, still has a good vitality. Especially because it is not alternative but complementary (provides quality content to discuss that often are not generated within the "social platforms"). However, must necessarily evolve to become a constant reference point for people looking for information online. In this context, aggregation is a necessary solution to make the leap and provide timely information in a limited number of "places", with brand authoritative and reliable.

Wednesday, November 10, 2010

Ann Arbor Brazilian Wax Blue Wax

Analysis of a communicator: Matteo Renzi

We have all read articles about Matteo Renzi and "scrapping" of the Democratic Party . I will not go into the political thing, because here I am writing to each other and are only interested observer (tragicomic) Italian situation in recent months. My intention is to analyze the new "child prodigy" of the Italian left from the point of view of communication, because it is definitely something new on the national scene from multiple points of view and his character intrigues me. Obviously, this is a preliminary analysis and essentially based on his speech during the event "Next stop Italy:
  • Communication skills: Renzi is one of the most brilliant orators of the current scenario. Direct and clear (as we see clearly Nicola Mattina in his blog), cites examples of virtuous republican Americans, shows good knowledge of the international landscape, the primary criticism Italian (risking excommunication within the party) and talk to their grandparents as a fundamental element of relative stability Italian (Italian being the real social safety nets). In addition, look for a direct confrontation with the leaders of PD unlike other leaders in ways that are heated neopartiti "Anti-anybody." He has 35 years, less than half of our Premier, and experience of marketing and communication ( manager is on leave CHIL agency) that uses properly. He speaks off the cuff, looking at the audience, posing as a normal person, with casual dress but not too much (no sleeveless sickly). The face has no particular traits and charismatic but this can be a strength.
  • impact on their audiences : Matteo Renzi in 2010 the mayor is most popular in Italy, as he says Fullresearch ahead of Flavio Tosi (Verona) and Peppino Vallone (Crotone). This means that even if a survey does not make a summer, the work he has done in the Province of Florence first and then shared was well judged by the voters. That is, what really matters. Also note that the first two places are occupied by a 35 year old and a 41 year-old, strong signal of a desire for generational change by citizens.
  • media presence: all the national media have put together (an example ) Renzi's event in Florence those of Fini (Perugia), of Bersani (in Rome) and Vendola ( Milan) to study the Italian political situation. Which means that, in newspapers and on television, he has assumed a national level, as confirmed the desire of a former perennial new man of Italian politics, as Walter Veltroni, to ally themselves with him .
  • Content : we come to the sore. As someone rightly pointed , the real contents are few and not too large. The document was delivered , a central point to analyze what they want to communicate the "breakers", not real news, does not make specific proposals. Only vague principles, but all shared little use to judge how you might move from "lab curiosity" (third last line) to the facts. A large number of "beauty" does not serve the purpose. It was an excellent opportunity to secure but set a few priorities (eg, broadband, protection of cultural heritage, the rights of unmarried couples, etc.). but you are lost in a rhetoric that, honestly, rather than that obamiana reminds me of that adopted by the Prime Minister in recent years.
Summarizing the proceedings, the draft "new leader" of the left part of Matteo Renzi with good wishes: excellent communication skills, good relationship with the media and their audiences . now takes concrete proposals, facts and ideas to continue with the process: that is what you play the game . And how well he understood the President Obama, even good projects do not always lead to electoral victories. Must questioning every day. Advice? "Listen" and less than the network average. Renzi If they did, they would understand what we are asking everyone that is under your dress if there is a future leader or another loser of success, only younger than the other.

(photo credits: www.firenzeinbici.net)

Saturday, November 6, 2010

How Do I Tell What Aggressive Skate Size I Am

EGG N ° 26 "This child to those who do?"

Coccodè! Coccodè! E'arrivato l'ultimo numero de L'Uovo.

"Genitori alle prese con nido,nonni e tate,tra ansie,preoccupazioni e aspettative".

IMPORTANTE PER CHI VOLESSE STAMPARLO: il tipo di visualizzazione che vedete sotto è molto bella e funzionale ma non permette facilmente la stampa. Alleghiamo un link differente da cui potrete farlo facilmente.

Clicca questo link per la stampa completa

Tuesday, November 2, 2010

Bored Of Club Penguin And Poptropica

Something has changed.

400 people from across Italy gathered in a room with the intention of improving their quality of life. 400 to give and receive hugs, warm smiles 400, 400 friends willing to look into your eyes with absolute sincerity, 400 people who are moved and laugh out loud thinking about his life all together. No shame to be vulnerable, at most, to take note of pride. Thank you for my life for this experience.
How did that happen?
I happen what happens to many. At one point it was time to come to terms with my limitations. A moment postponed for so long, as long as life has presented the bill, like it or not. And it was heavy. Rocky said: "No matter how many times you fall, but how many times you get up again" Batman's butler asked: "Why do we fall? To learn how to get up! "
With these examples before our eyes, one does not feel like a cool, even in bad luck? Thus, even in time of distress, a little voice inside me saying, hey, it happened to Batman! For someone who graduated with a degree in sociology superhero, believe me, it makes a difference. However
.
I had missed the target from different points of view (work, love, art and in some ways, friendship) and I started to wonder: how to straighten my life? The clock is ticking, are no longer young and, Frankly, I have the moral ground! The crisis in four decades can not wait for them to really accomplish?
For a while, 'I thought I'd flee the country. I say "escape" because in fact the transfer plan was pretty smoky, looking back in hindsight. I went to London and I sniffed the air. He knew he was burned butter chips and McDonalds. London is fantastic, but we have to go in the right spirit and I knew that my spirit was wounded. So wrong. A miss
were not the ideas, even those too. Instead of hiding the motivation to vigorously pursue whatever idea, to engage with passion in my life. Yet
remember a time when I was determined, sure of myself, full of expectations and always ready to play around.
You know what I mean?
Because he who seeks finds, I began to see the large face in front of such a smiling, Anthony Robbins, I knew by name but not in reality. A mountain of a man with white teeth and an enthusiasm for life frankly irritating. In the video talks about why people do what they do. The fact that there are lazy people (like I felt), but people who have not yet found their personal goals and have depotenzianti habits, thought patterns that sabotage success, and much more ...
American, OK? I had always thought. Moreover, I had always known. 'm Not a fool, I will.
only that the words of Robbins were not flawless, damn!
Only this giant of a million dollars had a mind as sharp as a razor and say things that are so logical and incontrovertible that I could not contradict him even with my extraordinary intelligence. I just do not talk to smile to life with new age attitude, spoke of taking it by the balls, life ... and take responsibility for exactly where we want to take it! Sure of success? No! Sure that it is worth it? Always and forever! But how? Well, 'he had a couple of tips ...
Guys, I was so tired of feeling depressed for no apparent reason, to see so many unhappy people around me or even just demotivated!
My brain had begun to select the information that interested him. I noticed more and more intelligent, educated, affluent and with a huge potential for happiness, unhappy with their lives or closed by the suffocating limits that were built by themselves. Some of these people confide in me, perhaps because they noticed that I was suffering the same "disease" or perhaps because they saw that I share in their fate.
The speeches had one thing in common, summed up thus: "I do not know what I want from life, sometimes I feel so bad and I do not know why!" That stinking
Robbins had several answers. I became interested in his theories and schools of thought they came from, derived from psychology, and I began to feel that something stirred within me. Why do some people have all the luck and I am unhappy? Why do people like Elvis, Michael Jackson or Maradona to make striking examples are so rich in possibilities and spoil yourself? Why do others have a troubled life, see and experience the worst suffering and yet they are happy? Some become examples for all of humanity! I think of Nelson Mandela, a man who suffered 27 years of imprisonment, and then sought reconciliation - not revenge! I think those who have little or nothing and is happier than a rich man cocaine and strong beyond measure despite works like a mule and earn very little.
I was spinning like a top. I read books about books and I felt I had found something worthwhile to think about.
Only that at some point I had to prove all those theories about me, otherwise they served? Because he who seeks finds, one evening in June, I found myself in the midst of hundreds of people listening to a trainer who years ago had studied and worked directly with Robbins, one of which is called the "Anthony Robbins Italian."
Needless to specify that I was upset about, right? That's how my brain works, before the news and especially happy people, stands at attention. On second thought, it is much easier to feel close to the suffering that those who radiates joy ... that gives us a little 'balls. Why the fuck is so happy?!
And this trainer: a million dollar smile, vitality, a thousand, a rare ability to attract the audience. In short, a man who radiated happiness and confidence in himself and informed the people something to believe in bad. And he, too, had the audacity to say lots of things make sense. But how is it possible? It was not a well-known psychologist, was a venerable academic, was not even American! Roberto
Re: how dare you?
Ok, I made an appointment with someone from his staff, un coach (cioè un professionista che aiuta le persone a raggiungere i risultati desiderati e allinearsi un po’ meglio con i propri veri obiettivi, che prima di tutto vanno distinti e capiti, mentre la norma è: non so cosa voglio!)
Convintissimo di sentire cose che sapevo già, ho incontrato questa donna incredibilmente radiosa che mi guardava negli occhi con sincero interesse e mi ascoltava DAVVERO. Ora, io sono un tipino sensibile e sul chi vive, ma più la conversazione procedeva, più questa coach mi era simpatica.
La sua è una professione, ok? Non mi ha mai detto ti aiuterò gratis. Voglio dire che non è una volontaria del Sacro Cuore, ecco. Però ha detto: “Sono convinta di poterti aiutare, if you want to really get in the game. I will make 30% to 70 thou. "And to prove that he had to share some argument, he told me two or three licks that I have done all the blood flow to the brain in a second and then cascade to the heart.
It started well.
One evening a week I joined a hundred people who listened, took notes, practiced, helping each other. At the beginning, to be honest, it was all very weird: a lot of people smiling, people greeted each other hugs ... and I? Diffidence of a thousand. I knew that I would feel like a fish out of water at first. It was looking for reasons to be. And because he who seeks finds ...
My brain said, hey, where are we? Have you gone mad? This stuff is not for us!
And I tried to answer, I have always paid attention, I always avoided situations that makes me uncomfortable ... but things do not go as I had hoped! Let's try something different now!
He answered all nonsense.
This happened two, three, four times.
My brain did not want to change habits, but I have suggested: get the others, try these, you want it to happen! Eventually I began to feel at ease, to take taste, and I tested the theory that I was transferred. In private life, work, myself. The brain had surrendered, fortunately. Habits can be our allies or our worst enemy, depending on what they are. Sure, it's best not to limit those that protect us in the short term and long-term harm us. A good habit is to consider the risks the possibility of growth. Well, I decided to take this habit.
And the results have started to arrive. One after another, at a speed that I did not think possible. Jump
time: I'm surrounded by more than 400 people gathered in a room in a hotel in Rome. Before us, on stage, Robert King talks about emotions and how to handle them better, we will test with practical examples and personal involvement.
Something has changed, I listen and now understand much better.
I would like to talk about those three days and I think I will, but for now suffice. Soon, soon ...
Something has changed. I continue to work with a lot of new friends. With the knowledge that is possible. You can be happier, you can change, you can aspire to better.
You can find the courage.