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Analysis of a communicator: Matteo Renzi

We have all read articles about Matteo Renzi and "scrapping" of the Democratic Party . I will not go into the political thing, because here I am writing to each other and are only interested observer (tragicomic) Italian situation in recent months. My intention is to analyze the new "child prodigy" of the Italian left from the point of view of communication, because it is definitely something new on the national scene from multiple points of view and his character intrigues me. Obviously, this is a preliminary analysis and essentially based on his speech during the event "Next stop Italy:

• Communication skills: Renzi is one of the most brilliant orators of the current scenario. Direct and clear (as we see clearly Nicola Mattina in his blog), cites examples of virtuous republican Americans, shows good knowledge of the international landscape, the primary criticism Italian (risking excommunication within the party) and talk to their grandparents as a fundamental element of relative stability Italian (Italian being the real social safety nets). In addition, look for a direct confrontation with the leaders of PD unlike other leaders in ways that are heated neopartiti "Anti-anybody." He has 35 years, less than half of our Premier, and experience of marketing and communication ( manager is on leave CHIL agency) that uses properly. He speaks off the cuff, looking at the audience, posing as a normal person, with casual dress but not too much (no sleeveless sickly). The face has no particular traits and charismatic but this can be a strength.

• impact on their audiences : Matteo Renzi in 2010 the mayor is most popular in Italy, as he says Fullresearch ahead of Flavio Tosi (Verona) and Peppino Vallone (Crotone). This means that even if a survey does not make a summer, the work he has done in the Province of Florence first and then shared was well judged by the voters. That is, what really matters. Also note that the first two places are occupied by a 35 year old and a 41 year-old, strong signal of a desire for generational change by citizens.

• media presence: all the national media have put together (an example ) Renzi's event in Florence those of Fini (Perugia), of Bersani (in Rome) and Vendola ( Milan) to study the Italian political situation. Which means that, in newspapers and on television, he has assumed a national level, as confirmed the desire of a former perennial new man of Italian politics, as Walter Veltroni, to ally themselves with him .

• Content : we come to the sore. As someone rightly pointed , the real contents are few and not too large. The document was delivered , a central point to analyze what they want to communicate the "breakers", not real news, does not make specific proposals. Only vague principles, but all shared little use to judge how you might move from "lab curiosity" (third last line) to the facts. A large number of "beauty" does not serve the purpose. It was an excellent opportunity to secure but set a few priorities (eg, broadband, protection of cultural heritage, the rights of unmarried couples, etc.). but you are lost in a rhetoric that, honestly, rather than that obamiana reminds me of that adopted by the Prime Minister in recent years.

Summarizing the proceedings, the draft "new leader" of the left part of Matteo Renzi with good wishes: excellent communication skills, good relationship with the media and their audiences . now takes concrete proposals, facts and ideas to continue with the process: that is what you play the game . And how well he understood the President Obama, even good projects do not always lead to electoral victories. Must questioning every day. Advice? "Listen" and less than the network average. Renzi If they did, they would understand what we are asking everyone that is under your dress if there is a future leader or another loser of success, only younger than the other.

(photo credits: www.firenzeinbici.net)