Riordinare le idee
The 15 days of vacation can be very useful. Why return to work with an open mind with new ideas, with a fluid thought, things that make you question views a month before considered untouchable. The dogmas had raised the same way as professional and you will not even realize you were made. A meeting with a client, my first day back to work operational. We talk about planning, strategy, messaging, segmentation, linguistic analysis, all to develop, in short, a draft notice. I feel clear in my head that I wanted to follow the path had some areas for improvement, perhaps to rethink and reassess . It was the client that made me turn on some light bulbs, which shows clearly and clear that we are doing the right thing. Together.
I came home and I have written, in ink, the concepts to revise the messages to be change, new ideas to review. I went to recover a couple of books to refresh the theory, interested in a couple of presentations on Slideshare, and wandered a bit 'on Google . The dark areas are now mostly, the ideas have come out freely and customer suggestions have been incorporated in the right place. The work is, absolutely, "in progress" but the road is much more enlightened. Why I was able to look critically at my work, derived from self-indulgence without simple lack of time or objectives too restrictive.
Go to the library, search the Internet, listen to new opinions are things that are often not so easy to do. We tell ourselves that we do not have time because we have so many things to think about . All true and all lies, at the same time. Those things we can do much better if our mind is free to observe, reflect and meditate. The time to improve our work we must always find , without apology and cling to various dogmas. Having talent is to understand that you can do better Antoine Albalat wrote 110 years ago. A sentence to ponder.
(photo credit: Flickr , The walking disaster )
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